Instagram

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Call or text  us at 707-636-4237...

or click below to send us an email:

Facebook is a networking platform for sharing conversations between friends. They usually use images and videos to call attention to their interests or topics. 

Instagram posts are always visual and focuses on followers. These may be friends or random people who follow your posts and the people or brands, including celebrities, whom you follow for whatever reason.

  • People do follow brands or celebs on Facebook, too. But you have to have permission to read posts by individuals there unless posts are public.
  • On Instagram, you don't have to be friends with someone to follow them.

Remember, video ads connect you to your audience, building trust in you as the provider of products or services. Make your irresistible offer to promote sales or branding or generate leads, and more.

  • The focus on Instagram is on the images and videos,  up to 15 secs. long, that people/brands share and the stories they tell. 
  • Instagram tend to appeal to a younger audience that prefers its ease of navigation and less "cluttered" interface.
  • Consider this: Although younger audiences are highly engaged, they often have less disposable income for purchases.
  • Instagram video ads are limited to 60 seconds. They appear in users' feeds and "stories" as they scroll through their account.
  • Users see the posts created by people, friends, brands, organizations, or #hashtags they follow. #hashtags are simply searchable topic tags.

Advertising on Instagram, you share your story or build brand identity among a highly engaged audience. This drives awareness and increases your customer base using the images and videos they want to see. 

Instagram Ads

Do we use the same ads on Instagram and Facebook? Well, not exactly. 

While Facebook allows long video ads, up to 2 hrs in length, on Instagram, everything is shorter. Videos in ads can only be 60 seconds long. Even video user posts are short, limited to just 15 seconds.

The Instagram demographic is usually younger, so we write and target accordingly. But the result is the same: more customers for you.

Watch the explainer above to SEE that on Instagram, you can use:

  • Photo ads,
  • Video ads,
  • Carousel ads to swipe through to  show more than one picture or video in an ad,  and
  • Story ads that will appear in Instagram stories.

INSTAGRAM TARGETING

Facebook owns Instagram and we manage Instagram ads inside the Facebook Power Editor. We use the same precise targeting we describe on our Facebook page. But Instagram requires shorter ads and the audience demographic tends to be different. So, we separate Facebook and Instagram campaigns to target.

According to  Entrepreneur Magazine, Aug, 2016,  

"...if your business is trying to reach a younger demographic, Instagram is the better platform to use. But with Facebook’s older generation users, businesses that use this platform have access to consumers who have higher income and higher spending power. And this is a major plus, depending on what you are selling."

We'll work with you to choose the right platform for your service, product or audience.

FACEBOOK & INSTAGRAM TOGETHER

Instagram is a way to convey and get interest from people based on a "storyboard" of your product using images and videos first, and words second. Hashtags (#) help people looking for information on a specific topic easily find your Instagram page.

If you offer World Music lessons, you might include hastags  like #worldmusic, #musiclessons, #WorldMusicEducation, or #nameofartist. That way, when people search Instagram for your topic, you increase the likelihood that others will find your post or ad.

Many people use Facebook and Instagram together, sharing photos or videos instantly for friends and family to see. You might even say that Instagram follows the old idea that "a single picture is worth a thousand words." On Facebook, a picture from a news article or other source is often a pretext for commenting on some topic. But on Instagram, the image IS the topic.

YouTube

Who doesn't watch YouTube? There are videos on almost every conceivable topic, making it easy to target your ads to the right customers, people who come to YouTube to share, to learn, to enjoy, Do you know that:

  • 300 hours of video are uploaded to YouTube every minute
  • Every month, over 1 billion people watch over 6 billion videos
  • There are 3.25 billion hours of video watched each month
  • More than half of YouTube views come from mobile devices
  • The average mobile viewing session lasts more than 40 minutes
  • YouTube reaches More 18-49 yr olds than any cable network; in 2015, this valuable age group spent 74% more time watching video on YouTube, cutting "cords."
  • Why would you not advertise on YouTube? And the cost of doing so - explained below - is still very inexpensive.

Let's Connect:

Call or text  us at 707-636-4237...

or click below to send us an email:

YOUR IRRESISTIBLE OFFER

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Targeting on YouTube

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Connecting with Google:

Catalyst Adlab creates and optimizes ad campaigns that appear on the Google family of services:

  • The Search network, including Google search partners, AOL and Ask.com,
  • The Display network, which features powerful image, video, or text ads on millions of websites worldwide.
  • YouTube, which contains over 1 billion videos where your product or service may find an audience.

The "keyword" that triggered this search ad was "California Jazz Festival;" the ad uses extensions to provide even more info in Google's new Extended Ad format and, as a result, rank higher and appear more prominently on Google Search pages.

Search Ads direct searchers to the most relevant page on your website where they can fulfill your Call to Action (CTA), e.g., at right, "Enjoy Free, Live Jazz." We can target your audience by keyword, location, language, device, demographics, when they "Google" to find an answer to a question. 

Display ads are akin to billboards on the internet "highway" or commercials on TV that people see as they browse the internet; we'll use the beautiful and compelling graphical elements you've already created for your website to create powerful Display image ads, especially video, to capture browsers' attention and direct them to your website or offer. We'll even create new video for your ads.

YouTube Video ads are usually found at the beginning of or beside videos on YouTube. We can also create YouTube channels just for you and create video ads.  YouTube is so important, and cost-effective, that we've created a separate YouTube page.

Remarketing is an incredibly powerful tool for either the Google Search Network or the Google Display Network. We'll use it to "retarget" people who have previously visited your site by clicking an ad but did not "convert," i.e., follow through on your Call to Action when they last saw your ad.

For Metrics and Assessment: we'll measure the performance of your ads using powerful Google Analytics to assess the performance of your conversions, Return on Investment, (ROI), or other Key Performance Indicators (KPIs).

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Google Grants for Non-Profits

We CARE

Catalyst Adlab cares. So does Google!

Google generously provides between $10,000-$40,000/mo. in FREE clicks on the Google search network for qualified 501(3c) Non-Profits. Announce your events, sell tickets and merch, find volunteers and solicit support. We'll help you acquire your Google Grant and then manage it for you. We love the arts, especially jazz, human potential and humanitarian organizations. Sorry though - only Google is free. We have to charge a bunch, as much as we might love what you're doing.

You can use your Google Grant to:

  • Generate Leads
  • Grow your brand
  • Sell products or services
  • Sell tickets to your events
  • Solicit donations to your non-profit
  • Drive membership in your organization

Let's Connect: Call or text 707-636-4237  or click below to send us an email:

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Let's Connect:

Call or text  us at 707-636-4237...

or, click below to send us an email:

Connect to Customers with Google

Catalyst Adlab creates and optimizes ad campaigns that appear on the Google family of services*

Everybody "Googles" to find answers to questions, products or providers of services:

  • The Search network includes Google search, search partners, AOL and Ask.com.
  • We'll get your Google search ads on the first page of results.
  • Plumbers, anyone? Electricians, appliance stores and repair service, HVAC? Plastic Surgeons, Psychotherapists, Chiropractors, and on and on....
  • Can you afford to not be seen on the first page of Google search?

The Display network features powerful image, video, or text ads on millions of websites worldwide.

  • These ads are like billboards on the Internet highway keyed to the content people are reading.
  • We can even choose specific web site placements for your ads.

YouTube contains over 1 billion videos where your product or service may find an audience. You'll see some YouTube details below, but it is so important and inexpensive, it has its own page.

We can retarget - remarket - for each Google service to offer visitors to your site or ad another chance to respond to your CTA.

Unlike social media ads, Google search and display ads require a longer time to test and optimize 30-90 days. Therefore, especially when we engage the resources of our dedicated Google support team for longer-term campaigns, we cannot offer "free" advertising for 5 days as we do with Facebook, Instagram, and YouTube. However, we do waive our setup and first month management fee. Click below for details.

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