YouTube is actually a part of the Google family of ad services. YOUTUBE Video ads are usually found at the beginning of, in the middle of or beside videos on YouTube.
We can also create YouTube channels just for you and create video ads. With enough channel views, you can even monetize your channel and accept Adsense ads so you get paid when people click ads on your channel. Because YouTube is so important, and cost-effective, we've created a separate YouTube page to tell you about it.
ALL of Google's services allow retargeting, or remarketing. Remarketing is an incredibly powerful tool we use to to "retarget" people who have previously visited your site or clicked your ad but did not "convert," i.e., follow through on your Call to Action when they last saw your ad.
For Metrics and Assessment: we'll measure the performance of your ads using powerful Google Analytics to assess the performance of your conversions, return on investment, (ROI), or other Key Performance Indicators (KPIs).
Google Tag Manager
Google Tag Manager is a free Google tool that allows us to place and manage one container for ALL your tracking tags/pixels so we can learn what works.
We use Google Tag Manager to place your Facebook tracking pixel on your website, too.