Many people use Facebook and Instagram together, sharing photos or videos instantly for friends and family to see. Facebook owns Instagram and we manage Instagram ads inside the Facebook Ads Manager. We use the same precise targeting we describe on our targeting page, but there are important differences to consider: 

  • Facebook is a platform for commenting on and sharing conversations between friends, often starting with a personal picture or video or one from a news article.

  • On Instagram, the image IS the topic. Searchable Hashtags (#hashtag) in ads and posts help users easily find other posts on that topic - maybe even yours!.

  • On either platform, people even “like” or share ads, meaning more people get to see them.

Instagram ads, always visual, appear in users' feeds and "stories" as users scroll through their account or search for posts created by the people, friends, brands, organizations, or the searchable #hashtags they follow. Important: On Instagram, you don't have to be friends to follow someone. You can simply follow #hashtags.

Do we use the same ads on Instagram and Facebook? Well, not exactly. 

  • While Facebook allows long video ads, up to 2 hrs in length, on Instagram, everything is shorter. Videos in Instagram ads can only be 60 secs. long. Even video user posts are short, limited to just 15 secs.

  • The Instagram demographic is usually younger: they prefer Instagram's ease of navigation and less "cluttered" interface.

  • Although younger audiences are highly engaged, they often have less disposable income for purchases.

If your WHY, HOW, and WHAT videos are 60 seconds or less, we’ll automatically show them on Instagram and let the Facebook algorithm do it’s work.

Imagine your video introduction, you WHY video, appearing in user’s Instagram feed. Video ads make you “come alive,” connecting you to your audience, and building trust. Wouldn’t you rather consider a provider you see and hear in a video compared to one you’d only read about and seen in a “head-shot?”