How We Connect to Customers with Google

Google Search magnifier.png

Google Search Network

PPC search text ads generally appear before organic results, providing the most relevant answer to a searcher's question.

Search Ads:

  • Appear at the top of the Google search, Google Shopping, Maps and Google Play pages, and at search sites that partner with Google

  • Direct searchers to a specific custom landing page,

  • Offer a specific Call to Action (CTA), e.g., to "Buy...," "Do...," "Get...," "Learn More...," "Download...," etc.

  • Allow precise keyword targeting,

  • Target location, even to zip code,

  • Target language, device, and other demographics.

  • Allow "extensions" that we design to provide more specific information about your offer or website.

Remember, even if people see your ad, you don't pay for it unless someone clicks! You may get tons of free exposure. If your website appears organically on the first results page, your paid PPC ad is likely to be seen first, which reinforces your message, and says that you "mean business."

Then again, what if your organic listing doesn’t appear until the second, or later, page of search results? And what if your bid isn’t high enough for your paid ad to appear on the first or second page of search results?

Then, your ad gets lost amidst all the others.

One more reason to rely upon Facebook, to target the customers you most want to reach.

display network.png

Google Display Network

Display ads on the Google Display Network (GDN) are like billboards on the internet "highway" or commercials on TV. The people whom we target see them as they browse and read content, e.g., blogs or articles on websites/placements that we select. 

We'll use the beautiful and compelling graphical elements you've already created for your website, or design/edit powerfully compelling image and video ads to:

  • Capture browsers' attention,

  • Direct them to your offer on a custom landing page or the most relevant page on your website.

Besides targeting language and location on the GDN, we can target by:

  • Keyword

  • Content

  • Topics

  • Interests

  • Devices

  • Behaviors

  • Demographics, AND

  • Relevant placements on the millions of pages in the GDN Network, or

  • Specific Websites that YOU choose.

  • Similar audiences - ones like those who have characteristics like those on your email list.

  • We can exclude particular placements or choose placements, web sites or apps

On the GDN, we can bid per click, PPC, or CPM, or cost per thousand (mille) impressions. Even if people don't click, GDN is great for branding or location-wide exposure of your offer.

youtube.png

YouTube

YouTube is actually a part of the Google family of ad services. YOUTUBE Video ads are usually found at the beginning of, in the middle of or beside videos on YouTube.

We can also create YouTube channels just for you and create video ads. With enough channel views, you can even monetize your channel and accept Adsense ads so you get paid when people click ads on your channel. Because YouTube is so important, and cost-effective, we've created a separate YouTube page to tell you about it.

Retargeting

ALL of Google's services allow retargeting, or remarketing. Remarketing is an incredibly powerful tool we use to to "retarget" people who have previously visited your site or clicked your ad but did not "convert," i.e., follow through on your Call to Action when they last saw your ad.

Google Analytics

For Metrics and Assessment: we'll measure the performance of your ads using powerful Google Analytics to assess the performance of your conversions, return on investment, (ROI), or other Key Performance Indicators (KPIs).

Google Tag Manager

Google Tag Manager is a free Google tool that allows us to place and manage one container for ALL your tracking tags/pixels so we can learn what works.

We use Google Tag Manager to place your Facebook tracking pixel on your website, too.