The BlitzMetrics Way
Contributions to Advertising As Courtship
Catalyst Adlab is averse to manipulative “hare-like” advertising (see our Blog). We're professionals, too. So, we believe that professionals deserve marketing that is more personal and avoids manipulation.
In the course of our work, we discovered Dennis Yu and BlitzMetrics. We chose to adopt their 3x3 video marketing as a model for our own: WHY, HOW, and WHAT videos for each stage of the marketing funnel (see right).
Dennis Yu is BlitzMetrics’ CTO. Formerly, he was head of analytics at Yahoo. Dennis has made it his mission to teach digital marketing to young people. His goal is to provide viable job-training while running a successful ad agency at the same time. No small accomplishment!
Among BlitzMetrics’ enterprise clients are the Golden State Warriors, Ashley Furniture, Nike, and Rosetta Stone and MGM (Las Vegas). Dennis teaches all over the world, remotely and in person. The marketing world recognizes him as one of the top Facebook advertising experts.
BlitzMetrics also sponsors Facebook learning groups where marketers hone skills and receive mentoring. Take any BlitzMetrics course, as little as $25, and you’re entitled to join the BlitzMetrics Academy Facebook Group. There, you can receive free help with their courses and interact with fellow students. Gerry Sanders is a member of BlitzNation, a higher level (paid) Facebook group, focused on mentoring and coaching by Dennis Yu and BlitzMetrics staff.
"Let's Talk Growth – Facebook As Your PR Machine by Spending Only $1/day” is a recording of a talk Dennis Yu gave in 2017 at the “StartCon” marketing conference. You can meet Dennis and the BlitzMetrics method in this video replay.
Disclaimer: We receive no compensation from BlitzMetrics. We are fully responsible for our implementation. There is no actual or implied endorsement by Dennis Yu or BlitzMetrics. If you’d like to DIY your Facebook advertising, you can do no better than the BlitzMetrics way.
Dennis Yu Interview on Mike Arce’s
BlitzMetrics For You
Below is a video interview of Dennis and Logan on Mike Arce’s G.O.A.T (Greatest. of. All. Time.) Show. The primary audience for this is other marketers. Anyone considering 3x3 Facebook marketing for a professional practice or business can learn more about the BlitzMetrics approach from watching these pros.
BlitzMetrics is hugely generous with their ideas and materials. If you want to DIY an Advertising As Courtship campaign, read on. You’ll find access to many of the materials you’d need inside the links below. A few link to articles, others link to courses (*) at BlitzMetrics Academy. Most are brief and many as inexpensive as $25.
Audree Moua summarizes the Power of One-minute Videos.
Facebook for a Dollar a Day* ($25): BlitzMetrics initially called their advertising method $1/day because, when they started the program, the general procedure was to spend only $1/day for each ad to see what works and what doesn’t. Now, we often begin with somewhat higher budgets. Study the course to understand the factors that determine initial advertising spend.
Goals - Standards of Excellence*($25): This brief course summarizes the proper metrics to test the success of ads in a 3x3 video campaign. It is foundational for anyone wishing to DIY 3x3 advertising. The Goals course carefully explains which videos to continue using and which to replace.
Dollar-a-Day Facebook Ads Strategy (FREE): In cooperation with Dennis Yu, inbound marketing specialist company, Hubspot Academy produced a terrific, 35-minute video course that teaches the fundamentals of the $1/day Method. You’ll need to create a Hubspot account to watch, but they won’t pester you later.
Kenny Hoang, Manager of Optimization at BlitzMetrics, has published a description of the Know, Like, Trust Framework. It’s an entertaining “mixtape” story with excellent nuts and bolts screenshots.
If you’re comfortable with some “techy” stuff, these resources will help you get on your way to running your own DIY Self-Referral™ Ad Systems. Use Google Tag Manager to accurately track viewers’ behavior so you’ll know what’s working. BlitzMetrics has a course on that, too.
Truth is, the 3x3 method requires a lot of technical and marketing know-how. Promoting your brand on Facebook or YouTube takes time and expertise. A lot of the work is experimental, trial and error, but not a matter of throwing ads against a digital wall to see what sticks. If you’re reading this, you’re probably a professional practitioner and wouldn’t dream of doing your own marketing. Smart! However, if you want to DIY, or to understand our DFY (Done-For-You) service, we think you’ll find these resources an excellent place to start.